Experiences that endure.

Most organizations are very good at creating moments.

Campaigns. Launches. Activations. Content.

But moments, on their own, are not what people remember. What people carry with them are experiences that feel distinct, meaningful, and change them somehow.

This is where I focus.

I help teams shift from designing moments to designing the unforgettable — experiences that interrupt, elevate, connect, and stay with people long after they leave.

What I Offer

A red cable car traveling over a mountain landscape with snow-capped peaks in the background.

  • Designed for leadership teams, conferences, and organizations looking to rethink how experience is created and measured.

    This session introduces the Art of Unforgettable and theChapter Framework and explores why the brands that win are not the ones that generate the most attention, but the ones people remember.

    Audiences leave with:

    • A new lens on experience design and brand building

    • The Chapter Framework (Interruption, Elevation, Connection, Integration)

    • Practical insight into how unforgettable experiences are created

    Ideal for:

    • Brand and marketing leaders

    • Experience and product teams

    • Hospitality and destination organizations

    • Creative and innovation teams

  • Hands-on sessions designed to help teams apply the Art of Unforgettable in their own work.

    Workshops move beyond inspiration into application.

    Together, we work through:

    • Identifying the emotional tension behind the experience

    • Mapping where chapters should exist across the journey

    • Designing interruption, elevation, connection, and integration

    • Turning abstract ideas into tangible experience design

    Outcomes:

    • Clear experience concepts and direction

    • A shared language for designing meaningful experiences

    • Alignment across teams on what “great” looks like

    Ideal for teams who are:

    • Developing new experiences or concepts

    • Reimagining existing guest or customer journeys

    • Aligning brand, marketing, and operations

  • Strategic partnership for organizations designing or evolving experiences at scale.

    Using the Art of Unforgettable Method, I work alongside teams to shape experiences from concept through execution.

    This includes:

    • Experience strategy

    • Concept and narrative development

    • Brand platform and positioning

    • Guest journey design

    • Programming and experience rituals

    • Experience standards and frameworks

    The goal is to design experiences that guests remember, return to, and share.

Let's Work Together

“Katrina’s insights truly struck a chord with our audience. This session changed how our team thinks about product and experience. It was truly TED-worthy.”

— Art of Unforgettable Client, Certified Angus Beef Foodservice Leaders Summit

A large conference room filled with people seated at tables, watching a presentation on a big screen at the front of the room. The room has a dark ceiling with numerous lights.

If you are exploring how your organization can design more meaningful and memorable experiences, I would love to hear from you.

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