Experiences that endure.
Most organizations are very good at creating moments.
Campaigns. Launches. Activations. Content.
But moments, on their own, are not what people remember. What people carry with them are experiences that feel distinct, meaningful, and change them somehow.
This is where I focus.
I help teams shift from designing moments to designing the unforgettable — experiences that interrupt, elevate, connect, and stay with people long after they leave.
What I Offer
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Designed for leadership teams, conferences, and organizations looking to rethink how experience is created and measured.
This session introduces the Art of Unforgettable and the Chapter Framework and explores why the brands that win are not the ones that generate the most attention, but the ones people remember.
Audiences leave with:
A new lens on experience design and brand building
The Chapter Framework (Boundary, Elevation, Connection, Integration)
Practical insight into how unforgettable experiences are created
Ideal for:
Brand and marketing leaders
Experience and product teams
Hospitality and destination organizations
Creative and innovation teams
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Designed for teams ready to apply the framework to something real.
Two distinct workshops — each one stands alone, and together they are the complete experience for any organization serious about designing for chapters.
The Chapter Creation Workshop
Takes a group through the complete Chapter Framework applied to a real experience, product, or brand they are currently working on. Every participant leaves with a worked chapter for something they are actually building.
Audiences leave with:
A worked chapter for a real experience they are building
The Before named, all four conditions designed, the chapter sentence written
The Chapter Test as an ongoing audit tool
Ideal for:
Brand and creative teams
Experience design and product teams
Hospitality operators
Leadership and innovation offsites
The Unforgettable Mindset Workshop
Takes a leadership team through the three disciplines — Devotion, Defiance, and Discernment — and embeds them into how the team thinks, decides, and creates together. Not a values session. A cultural operating system built in a day.
Audiences leave with:
Shared language for the three disciplines
A cultural commitment made publicly
Specific practices for embedding Devotion, Defiance, and Discernment into how the team works
Ideal for:
Executive and creative leadership teams
Culture and people leaders
Organizations that have experienced the talk and want to go deeper
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One-to-one. The framework applied directly to your experience, brand, or product.
For organizations with an experience that exists but isn't yet creating the chapters it should. The Studio session comes in to diagnose precisely what is missing, name the Before that has never been clearly named, and help leadership make the decisions that turn a good experience into a chapter.
Audiences leave with:
Clarity on the Before — the tension the experience must resolve
A named chapter and the identity shift it is designed to create
A precise diagnosis of which conditions are present and which need work
A leadership team that can see their experience through the framework
Ideal for:
Organizations at a strategic inflection point
Leadership teams repositioning an existing experience or brand
Teams who have done the workshops and want to go deeper on a specific problem
“Katrina’s insights truly struck a chord with our audience. This session changed how our team thinks about product and experience. It was truly TED-worthy.”
— Art of Unforgettable Client, Certified Angus Beef Foodservice Leaders Summit
