Designing unforgettable.

Not just a

philosophy.

Grounded in years of designing and shaping real experiences across industries, environments, and iconic places.

From remote wilderness lodges to bustling national park gateways, my work has always centered on a simple idea:

Experiences become unforgettable when they interrupt routine, elevate emotion, connect to place, and integrate into someone’s story.

Past Projects

Entrance sign for Sky Lagoon in Iceland, with a black background and white logo.
Two people, a man and a woman, standing in the water between large rocks with a body of water and horizon in the background

Sky Lagoon
A soul-enriching Icelandic bathing sanctuary

The Art of Unforgettable applied to help shape the Skjól Ritual, guest flow, and turf-house architecture. The result is a modern Icelandic bathing experience rooted in tradition, nature, and ritual.

A woman and a man hiking together in a mountainous area, carrying backpacks, with a cloudy sky overhead.
A multi-story house with large windows, wooden exterior, and balconies, situated behind trees along a rocky riverbank at dusk or night with warm interior lighting visible through the windows.

Denali Backcountry Lodge
Denali’s deepest backcountry lodge

The most immersive stay in Denali’s wilderness. The experience blends guided exploration, local storytelling, and thoughtful lodge design, creating a place where guests fully explore Denali by day and return restored each evening.

A miniature model of a mountain landscape with houses, trees, rocks, and a large white rock formation in the foreground.
Sign welcoming visitors to West Glacier Village, describing it as wild and friendly, with flowers on either side and a mountain landscape in the background.

A guest experience transformation of West Glacier Village, redesigning multiple properties into a lively parkitecture-inspired basecamp where guests return to unwind after exploring Glacier Park.

West Glacier Village
Reimagining a national park gateway

A person walking on a suspension bridge in a mountainous forest area with tall trees, misty mountains in the background, and a partly cloudy sky.
Four people walking and smiling along a forest trail with tall trees in the background.

Golden Skybridge
Adventure above the canyon

A guest journey for Golden’s sky-high adventure experience. Suspension bridges, forest pathways, and canyon viewpoints combine into an elevated yet playful exploration of the Rockies.

Interior of a restaurant with large windows, wooden tables and chairs, and a green ceiling with hanging lights.
A boat on a calm lake with snow-capped mountains in the background.

A brand and guest experience shaping a journey centered on serenity, exploration, and the awe of Spirit Island.

Maligne Lake
One of the Rockies’ most iconic experiences

A woman in a swimsuit and a colorful cover-up stands on a balcony overlooking a mountain range and a city below, next to a hot tub.
The entrance of Mount Royal hotel illuminated at night with a stone and brick facade, several people standing outside, and a streetlamp nearby.

Mount Royal Hotel
A Banff Avenue landmark reimagined

This historic Banff hotel blends heritage character with modern boutique comfort in the heart of town.

Tourists on a vintage blue and white bus in a mountainous landscape with trees, and a tour guide standing outside, wearing a vest and hat.
A group of four people enjoying a ride on a scenic train with a backdrop of mountains, trees, and a castle in the distance.

Open Top Touring
Banff through the lens of the 1930s

A vintage-inspired touring experience that recreates the elegance of early exploration in the Canadian Rockies.